How a Carpenter Boost his Income from $10,000 to more than $30,000 a Month with Google AdSense

People seeking authoritative advice on everything from sealing asphalt to installing crown molding often turn to AsktheBuilder.com for the information they need. There, nationally syndicated newspaper columnist Tim Carter delivers practical tips, in-depth how-to's, and product information for handymen and handywomen across the country.

As he says, "I spend a tremendous amount of time writing articles, answering people’s emails, and creating quality content for my site."

"Visitors to my site are usually in a significant amount of pain.  Their roof is leaking or they have a crack in their foundation," says Carter.  "I want to solve their problems, and that’s what AdSense does.   AdSense provides instantaneous solutions to problems that my visitors have."

The only issue was that signing up and maintaining a stable of advertisers was practically a full-time job for Carter, who preferred to focus on content development.

In April 2004, Carter learned about AdSense for content sites. He recognized that it would enable him to reach thousands of advertisers and screen ad quality with minimal time and effort. Carter immediately experienced a jump in advertising revenue of 400 percent.

His monthly advertising revenues, including AdSense, grew from $1,500 to $7,500. Realizing that this relatively small change in advertising strategy had a big impact on revenues, Carter set out to fine-tune his AdSense program to maximize his cash flow and content exposure.

Positive Results

Carter quickly began tests using AdSense channels, trying different ad formats, colors, and placement to gauge relative effectiveness. He tracked each change by channel to determine if adjustments resulted in increased revenues.

• He immediately found ads with a yellow background resulted in a 40 percent drop in income, so he discontinued them. And he also found ways to dramatically improve performance.

• One winning strategy Carter discovered is a rectangular format: the inline rectangle worked well with his content layout. He saw a 20 percent jump in revenue from placing the rectangle in the upper left corner inside his articles.

• He has also been able to match AdSense ads with the color scheme on his website to deliver visual continuity that’s appealing to readers. With his recent implementation of the link units format in the upper left corner under the site search bar, Tim was astonished to see an 18 percent jump in his revenues.

• Carter also tested placement of ads and ad unit sizes to gauge performance. "I now put ad units above the fold and to the left before I place them anywhere else," he says.

• He also saw that AdSense units perform well when they are within the body of his articles.

Tim’s AdSense revenues now average $1400 a day and growing. Overall, Carter is enthusiastic about AdSense: it allows him to focus on content development, and gives him built-in tools to measure ad performance and make changes to maximize revenues. "People come to me for help," says Carter. "They get what they need from my columns and advice - and also from ads delivered by AdSense."

Carter is a licensed master plumber and carpenter with his own radio show. He also makes frequent television appearances. Since founding AsktheBuilder.com in 1995, his primary focus has been catering to an avid following of fellow builders on the site.