Monday, May 24, 2010

How To Know a Profitable Market Online... Market Research in 60 seconds

Is not about the “keywords”!

Everybody always talks about market research - there really is never a need to “research” a market. It’s already there - you just have to “discover” the opportunities and offer “something” that will earn you money.

That something could be - getting the people in the market on your list first (if the market permits) and then monetize with affiliate offers, your own products,CPA offers or even contextual clicks like AdSense (which, by the way, is not dead).

In order to discover a market you don’t need a keyword tool.
What good are keywords if you don’t have a single clue about
what a market’s wants/needs/pains are?


First you go and find the people in the market and look its -"commercial intent"


Keywords don't buy products - people do.






You want to find out what the market talks about - something that the offline business world can never find out. They can only guess.. 


You use omgili.com to brainstorm by just looking at the hundreds of markets that are mentioned there (there’s a “recent topics” on the homepage). 


This is a real goldmine and you can build highest earning by “accidently” coming across topics that had never deemed profitable before..


Omgili.com reveals discussions about products unheard off
before.! You can find links to popular forums, popular products,
even tweets that are being done in real time.

One very nifty feature is the real time Omgili search (enhanced
by Google) - you can find it here --!http://google.omgili.com/

If I type in “dating” - I get back regular Google results but on
the side there are these little call out boxes. These callout
boxes point to "discussions" or conversations about that
particular site.

Click on one of those boxes and you'll get!a scrollable box that
lists websites, blog posts, Yahoo answers, forums, tweets, etc,
with one thing in common - they all mention that particular
website.

All of these links point towards people who have asked
questions, provide tips, talk about their frustrations,deepest desires and wants.


Those are the people that populate your market!

See! - you did zero research. You typed in a query and you've been given all the things you'll ever need to know about the market, and you got it from real people talking about real
things that keep them busy..

Market discovery is not about keywords, it's about finding and
observing the people in the market.

Don't overthink this stuff too much - just type in the query and follow the links. Very quickly you'll discover the potential in the market, ready for you to jump in and profit from..


In this market alone there's hundreds more topics - just type in
the main query and follow the "people trail".


Now that you have a more solid idea about the market (an idea
you wouldn't have been able to form if you would have just
used Google's keyword tool) it's time for you to figure out
whether or not the market is a viable one.


In other words - is there Money to be made?


Are there CPA/affiliate offers available I can present to these people?

You can find out @ offervault.com. Maybe an information product on Clickbank or a physical
product on cj.com? 


Go to each of these different networks and - again - type in
your market.

Other resources you can use besides omgili.com:

On the left hand side you'll see the following options you can
use:

1 - Videos
2 - News
3 - Blogs
4 - Forums

You can also use the very helpful --.

http://blogsearch.google.com/

A massive tracker of many forums is --.

http://v2.boardtracker.com/


Earnings Predictions

Before you dive into a market you need to build your own little "earnings
prediction sheet". It doesn't mean youl'l make that much (in most
cases you make much more) - but it is a necessity to set a goal.

“Most people jump in a market without an "earnings plan".

Whatever they make, they make. They have no goals - they
just want to "make money". That's not good enough for me..

Maybe you find an information product on Clickbank that has
$40 commission. So, in that case - just one sale per day would
do the trick..

Breaking up earning predictions per day gives you a goal to go
for. Putting a daily money amount on a project makes it more
valuable. "Making as much as possible" is not a plan..

Tuesday, May 18, 2010

How a Carpenter Boost his Income from $10,000 to more than $30,000 a Month with Google AdSense

People seeking authoritative advice on everything from sealing asphalt to installing crown molding often turn to AsktheBuilder.com for the information they need. There, nationally syndicated newspaper columnist Tim Carter delivers practical tips, in-depth how-to's, and product information for handymen and handywomen across the country.

As he says, "I spend a tremendous amount of time writing articles, answering people’s emails, and creating quality content for my site."



"Visitors to my site are usually in a significant amount of pain. 

Their roof is leaking or they have a crack in their foundation," says Carter. 

"I want to solve their problems, and that’s what AdSense does.  

AdSense provides instantaneous solutions to problems that my visitors have."
The only issue was that signing up and maintaining a stable of advertisers was practically a full-time job for Carter, who preferred to focus on content development.


In April 2004, Carter learned about AdSense for content sites. He recognized that it would enable him to reach thousands of advertisers and screen ad quality with minimal time and effort. Carter immediately experienced a jump in advertising revenue of 400 percent.
His monthly advertising revenues, including AdSense, grew from $1,500 to $7,500. Realizing that this relatively small change in advertising strategy had a big impact on revenues, Carter set out to fine-tune his AdSense program to maximize his cash flow and content exposure.

Positive Results

Carter quickly began tests using AdSense channels, trying different ad formats, colors, and placement to gauge relative effectiveness. He tracked each change by channel to determine if adjustments resulted in increased revenues.

• He immediately found ads with a yellow background resulted in a 40 percent drop in income, so he discontinued them. And he also found ways to dramatically improve performance.

• One winning strategy Carter discovered is a rectangular format: the inline rectangle worked well with his content layout. He saw a 20 percent jump in revenue from placing the rectangle in the upper left corner inside his articles.

• He has also been able to match AdSense ads with the color scheme on his website to deliver visual continuity that’s appealing to readers. With his recent implementation of the link units format in the upper left corner under the site search bar, Tim was astonished to see an 18 percent jump in his revenues.

• Carter also tested placement of ads and ad unit sizes to gauge performance. "I now put ad units above the fold and to the left before I place them anywhere else," he says.

• He also saw that AdSense units perform well when they are within the body of his articles.


Tim’s AdSense revenues now average $1400 a day and growing. Overall, Carter is enthusiastic about AdSense: it allows him to focus on content development, and gives him built-in tools to measure ad performance and make changes to maximize revenues. "People come to me for help," says Carter. "They get what they need from my columns and advice - and also from ads delivered by AdSense."


Carter is a licensed master plumber and carpenter with his own radio show. He also makes frequent television appearances. Since founding AsktheBuilder.com in 1995, his primary focus has been catering to an avid following of fellow builders on the site.

Sunday, May 9, 2010

Factors to Consider When Choosing Your Profitable Market Online

Factors to Consider When Choosing Your Profitable Market Online
Vol. 1


Affinity




We all have affinity groups we joined and admired, just like your market, they also have affinity groups in which they somehow felt the tight belongingness of one another. 


If you belong to a certain group in which they are your target market online, this is a great leverage for you because initial trust begins to kick-in. 

I’m not saying total trust, but almost there.

What if you don’t have affinity with the group you choose to market online?

There are three stories you can tell your market even if you don’t have the direct affinity to them.

     1st story would be to tell that “ you are not one of them but you know something that they don’t know and your market (which you have direct affinity), is listening to you as the guru, and now you are telling them new and best ways that could improved their lives.

     2nd story would be an endorsement from your chosen market. Get someone and let that person tell the story. This would come out that you’re not bragging your achievement but rather as a social proof that someone is giving a positive testimony that your are what they want.

     3rd story “The Big Secret”. You will tell them you have the “secret formula”. You will tell them what not to do, but not how to do it, you kind of be teasing them, amplifying the emotions they have experienced and paying them your empathy.


Market Pulse

There are four key questions you should answer before you will ever know the heartbeat of the market.

     1st How much do you know about the market?

     2nd How much you don’t know about the market?

     3rd How much you know that your market doesn’t know?

     4 How much you don’t know about the market knows?

Any questions that would pop-up on your mind in terms of there behavior towards selling at them, find those answers before you jump into that market.


Size of the Market

This mean you have to find out the business history of the market looking back up to 30 years of its existence. You can easily find them using SRDS from your local library. Your librarian is your ally.

One way is look out for their trade association magazine publication and try to ask or download there ready available media kit, you can read a lot on insightful idea here on how big are they. Once you have done that, ask yourself, “If I can sell only to the Top 10% of this market, will I gain long-term profits?”

Trends

Basically you want to look here is that .. does the market is growing, shrinking, aging? You want one that's growing and young because it’s easy to nurture.

Top Tip! You can read concise trend reports from big research firm agencies thru there RSS feeds or try to find out press release on a certain trend published by them. This will help you quickly understand on a short paragraph what trend about and at the near future.

To be Continue……


  © Blogger template 'A Click Apart' by Ourblogtemplates.com 2008

Back to TOP